Course Name | Principles of Marketing |
Code | Semester | Theory (hour/week) | Application/Lab (hour/week) | Local Credits | ECTS |
---|---|---|---|---|---|
BA 201 | Fall/Spring | 3 | 0 | 3 | 6 |
Prerequisites | None | |||||
Course Language | English | |||||
Course Type | Elective | |||||
Course Level | First Cycle | |||||
Mode of Delivery | - | |||||
Teaching Methods and Techniques of the Course | DiscussionCase StudyQ&ALecture / Presentation | |||||
Course Coordinator | - | |||||
Course Lecturer(s) | ||||||
Assistant(s) |
Course Objectives | This introduction to marketing course aims to inform students about the basic principles of marketing by introducing the key concepts of marketing, consumer behavior, target market selection, positioning and marketing mix strategies. |
Learning Outcomes | The students who succeeded in this course;
|
Course Description | This course consists of detailed investigations of the topics of the basic concepts of marketing, marketing environment, consumer behavior, segmentation, targeting, positioning, product development, pricing, place and promotion strategies. P.S. All academic work undertaken at Izmir University of Economics is subject to the “Universities’ Academic Honesty Codes and Regulations”. For details, please see: http://isl.ieu.edu.tr/en/akademik-durustluk |
Related Sustainable Development Goals |
| Core Courses | |
Major Area Courses | ||
Supportive Courses | ||
Media and Managment Skills Courses | ||
Transferable Skill Courses |
Week | Subjects | Required Materials |
1 | Introduction and Course Orientation | |
2 | Core Concepts of Marketing | Course Book - Chapter 1 |
3 | Core Concepts of Marketing (contd.) | Course Book - Chapter 1,2 |
4 | Marketing Environment | Course Book - Chapter 3 |
5 | Consumer Behavior | Course Book - Chapter 5 |
6 | Segmentation, Targeting, Positioning | Course Book - Chapter 7 |
7 | Marketing Mix: Product Strategies | Course Book - Chapter 8 |
8 | Midterm (Week of 15 April 2024) | |
9 | Marketing Mix: New Product Strategies | Course Book – Chapter 9 |
10 | Marketing Mix: Distribution Strategies | Course Book - Chapter 12, 13 |
11 | Marketing Mix: Promotion Strategies | Course Book - Chapter 14 |
12 | Application: Case Study on Marketing Mix (Week of 13 May 2024) | |
13 | Marketing Mix: Pricing Strategies | Course Book - Chapter 10, 11 |
14 | Contemporary Topics in Marketing: Digital Marketing, Sustainable and Ethical Marketing | Course Book - Chapter 17, 20 |
15 | Review of the Semester | |
16 | Final Exam |
Course Notes/Textbooks | Principles of Marketing, 18th. ed. P.Kotler- G. Armstrong, Pearson,2020 ISBN Textbook : 9781292341132 ISBN Textbook + Pearson Horizon Access: 9781292374338 |
Suggested Readings/Materials |
Semester Activities | Number | Weigthing |
Participation | - | - |
Laboratory / Application | ||
Field Work | ||
Quizzes / Studio Critiques | ||
Portfolio | ||
Homework / Assignments | 1 | 30 |
Presentation / Jury | ||
Project | - | - |
Seminar / Workshop | ||
Oral Exam | ||
Midterm | 1 | 30 |
Final Exam | 1 | 40 |
Total |
Weighting of Semester Activities on the Final Grade | 2 | 60 |
Weighting of End-of-Semester Activities on the Final Grade | 1 | 40 |
Total |
Semester Activities | Number | Duration (Hours) | Workload |
---|---|---|---|
Course Hours (Including exam week: 16 x total hours) | 16 | 3 | 48 |
Laboratory / Application Hours (Including exam week: 16 x total hours) | 16 | ||
Study Hours Out of Class | 14 | 3 | 42 |
Field Work | |||
Quizzes / Studio Critiques | |||
Portfolio | |||
Homework / Assignments | 1 | 10 | |
Presentation / Jury | |||
Project | - | - | |
Seminar / Workshop | |||
Oral Exam | |||
Midterms | 1 | 25 | |
Final Exams | 1 | 43 | |
Total | 168 |
# | Program Competencies/Outcomes | * Contribution Level | ||||
1 | 2 | 3 | 4 | 5 | ||
1 | To be able to acquire theoretical and practical knowledge and skills in the area. | X | ||||
2 | To be able to approach problems with an analytical and holistic viewpoint. | |||||
3 | To be able to gain knowledge about both national and international accounting and auditing standards. | |||||
4 | To be able to communicate the findings and solutions to the accounting and auditing problems in written and oral formats. | |||||
5 | To be able to critically evaluate the performance of accounting and other related management information systems, and organizations. | |||||
6 | To be able to develop innovative and creative approach to real-life business issues. | X | ||||
7 | To be able to integrate knowledge gained in the main areas of accounting and auditing through a strategic perspective. | |||||
8 | To be able to act in accordance with the scientific and ethical values in studies related to accounting and auditing. | |||||
9 | To be able to demonstrate both leadership and team-work skills through being an efficient and effective team member. | |||||
10 | To be able to have an ethical perspective and social responsiveness when evaluating and making business decisions. | |||||
11 | To be able to collect data in the area of business administration and communicate with colleagues in a foreign language ("European Language Portfolio Global Scale", Level B1). | |||||
12 | To be able to speak a second foreign at a medium level of fluency efficiently. | |||||
13 | To be able to relate the knowledge accumulated throughout the human history to their field of expertise. |
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest